Content is created all over the place. Discussion about content happens on Facebook.
Twitter and retweets are nice, but discussion in a closed system among people who care about similar things and can hide certain “friends” makes for a better medium than other places. It’s actually open communication and open discussion, inside of a closed system.
I’m all for transparency (appropriate transparency), which means that not everyone should be a friend of yours on your personal Facebook account. It does mean that if you want to have an open Facebook page, then you should make a Facebook fan page and let anyone add you to that. It’s totally impossible to be a “friend” with thousands of people. That’s what acquaintances are.
I could be wrong and you may disagree. However, look around at where comments get made and where web site traffic comes from. Do some analytics. Referrals come from Facebook, because people want to talk about things there, not totally out in the public.
What does this mean?
This means that you can have multiple content sources, but you need to think about how you want to make it easy for people to discuss. Check out http://kevinrose.com and look at a post or two. Sure he’s popular and blah, blah, blah… But, there are two links for every post. One goes to retweet on Twitter. And, one goes to share on Facebook. Look at the numbers next to each. Facebook “wins” because it is a closed system that allows for and encourages open discussion. That’s not contradictory. That brilliant!
Filed under: Blogging, Geek, Ideas, Listening, Perspective, TechProfound Tagged: | Attention, Brilliant, Content, Discussion, Links, Social
