In reply to this post, I’m reposting my comments here.
First, nice post. You made it sound like a 60 Minutes commentary by Andy Rooney.
Second, I think you missed the point. It’s remarkable. (I know you read Seth Godin.) I heard about it from a co-worker. Then I heard about it again from this post. Neither would normally be sources that I would associate with this topic. (Although, lately, you’ve had a knack for making me wonder, “What’s next? She’s usually got something to say that gets me to think differently.”) So, back to the point, about you missing the point… When it’s remarkable, it’s good marketing and an excellent part of branding, especially when it’s a calculated move, trying to do something different. I think Starbucks is trying to gain McDonald’s customers AND trying to branch out more to gain more of the rest of the market that’s not coffee. Starbucks is huge, but they are not “McDonald’s huge” yet. We’re also tainted by a hugemongous presence in the Seattle area. Sure, they are a 500 pound gorilla. That’s not an 800 or 1,000 pound gorilla yet. And, I also heard both of those figures mentioned today… remarked on… in separate conversations, not related to this topic. So, your mention of guerilla weight for a marketing analogy, being my third time hearing it today, yeah, that also sucked me in.
Third, and because I really want to focus on your good post, and not my enumeration of a three part comment, Folgers is not good coffee. That just has to be said for the record.
I could go on. And, this was kind of fun. But, let’s focus on your fun post and somehow finding a way to start with $1 coffee at the beginning and end with the apocalypse. Kudos and Cheers!
~The Charles Barkley Role Model Guy
Filed under: Perspective, Praise
Hey Toby – thanks for the reply. The point of MY post was that I don’t get the point. Not getting the point was my point first. Yeah, I get what you say about them trying to gain those new customers. I just don’t think the McDonald’s goer will forego their mcmuffin and coffee for starbucks. And I do have concerns about cannibalizing the existing customer base.
And I am telling you; it may be the water, but the Folgers was good. Perhaps it was the love that was added.
Anyway, nice cheeky retort. That’s why I blog…makes it fun. Was hoping someone would jump into the conversation with me. I may have to recycle my report on my blog too.