TechProfound

Robert Scoble mentions a two minute email rule, from Eric Mack.  I think that’s a bad rule that only treats symptoms.  I’ve also noticed that most people complaining about commenting on too much email are the people who most often beg for email in all their communication.  They often say, “Email that to me or else I’ll forget.”  They often say, “I get so much email, it’s better to respond _(fill in the blank)_ this way.”  They often say, “I’m so behind on email.”  They often say, “Here is my email address.  I don’t know why _(insert name here)_ didn’t contact me directly.  I have my email address and contact info posted all over the place.”  The problem with answering email is not that it generates more email.  The problem with setting up a system that keeps adding fuel to the fire is that the fire often gets bigger.