RSS - PostsVia Scoble’s post about Nestle, I read the letter that a Nestle executive wrote. This sort of engagement (or the beginnings of engagement) from corporate people is helpful. I added a comment noting that I think it’s a constant balance between what we want to learn and what the cost is for learning it.
In the argument for more corporate blogging, I think that “cost” turns out more to be the opportunity cost that the corporations lose if they do not get in on the conversation. It’s still a bit of a struggle for those corporations to see the direct benefit of blogging. I think they’ll come around, and the Nestle letter is a start.
I think too that more executives are really listening than are not listening. The challenge is to let those people who want to be heard know that they are being listened to. It’s a matter of perception. Many clients or users or customers don’t ‘feel’ listened to, and they just bark louder. Blogging helps amplify the voices of customers and hopefully companies will continue on a path towards better, more open, more transparent communication.
Filed under: Geek, Ideas, Leadership, Listening, Perspective, Writing
Thanks for your comments, for me it was scary as it was my first blog and it was not a new corporate plan. It was my personal feelings about telling it from my point of view from inside the Company.
George Vezza
[...] George Vezza is testing the waters w/ some blog responses. Yay! Yesterday I gave some kudos to more corporate blogging. Today George dropped by that post with a comment and sounds very real, open and honest to me.He also dropped by Frank Paynter’s (again) and Robert Scoble’s (again), with some more sharing and more engagement. This is a good start.George, keep it up! It will take time and energy. You will win people over for your company with being genuine. I know you mention Nestle doesn’t have a corporate blog strategy yet. Sounds like you should be able to keep up your good work without hindrances then! At least for the time being. [...]