I’m starting a new company called 4×4 Weekend. I’m watching and noticing and paying attention to various reactions and insights of others as I talk about it or write about it. It’s also 90 days after my most recent profession in the tech world.
This has been a big change. It’s been a big change for many reasons. ONE of those reasons is that I’m really trying to listen more, and to soak in what any suspects potential clients 
want from me as an adventure getaway.
Some questions: What are they getting away from? What are that adventuring towards? Why are they so excited? Why are they not excited? What’s making them tick?
ONE answer: I’m listening. And, maybe they feel heard.
This niche is defining itself quite nicely. This new business will be successful. Heads up! $uccess may not be defined so clearly. In fact, it’s definitely not defined the same for most of us. Life is a journey with many destinations. I believe that investing in those around me has eternal merit. That’s where my heart is, and that’s where I find my treasure. That’s success.
That’s why I’m so big on listening right now.
Filed under: 4x4wknd, Family, Friends, Geek, Ideas, Leadership, Life, Listening, Perspective, Writing
