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    I write this blog. It does not represent anyone else's opinions or perspectives. Regardless of employers or clients or any other associations, this is my blog and it does not speak for anyone else. I have learned that perception is more powerful than reality. So, we get to experience the joys of claiming and disclaiming. Isn't that super!


    © Copyright 2004-2011
    Toby Getsch
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    toby@getsch.net
    425.785.7554

Change. I agree. Let’s get it on! My bet.

In Bosworth admits he’s afraid of blogging his thoughts, Scoble hits on the pain of change.  Oh how this pain is real and hard to deal with!  My opinion is to confront it.  But, I want to keep my job too.  And, there is a whole lot that I don’t know about.  And, when will the change be too much for me?  Well, for now, “no pain, no gain.”

Here’s a repost of part of Scoble’s.

“It’s funny. Yesterday I spoke to a bunch of CTO’s and other executives and VCs. You could smell the fear in the room. They were afraid of blogging and bloggers. They were afraid of something new that they didn’t yet understand.

Hey, you guys at Google are in the drivers’ seat now. You have the world’s attention, and you have great technologists like yourself and MarkL. You want to change the world, right? Well, guess what? When you change the world you’ll piss people off. People don’t like change. They don’t like being forced to learn something new.

You think this is easy? Yeah, right. When I came to Microsoft I had a goal of getting us to support RSS.

In every post about RSS over the past three years I had a goal: get Microsoft to use/support/integrate RSS.

You think I didn’t piss people off when I said “you should be fired if you don’t use RSS?” Go ask Lenn Pryor what kind of email he got. He works at Skype now so he’ll tell you the truth.

Statements like that piss people off.”

I wish there was a magic way to encourage change, and not to “piss people off.”  It probably is directly linked to maturity, experience, and wisdom.  That much I will bet on!

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